Tybout, Alice M. (EDT); Calkins, Tim (EDT)

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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management For Sale
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Tybout, Alice M. (EDT); Calkins, Tim (EDT)

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management For Sale

Original price was: $125.77.Current price is: $62.89.
The Foreword by renowned marketing guru, Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands.…
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